The Premier League 2024/25 season delivered unprecedented excitement, breaking multiple scoring records and providing valuable insights for savvy bettors heading into the 2025/26 campaign.

With an average of 2.93 goals per game and dramatic late winners becoming the norm, last season’s statistics reveal which betting markets offer the best value for the upcoming season.

1. Player to Score Anytime Market

Why This Market Excels

The 2024/25 season saw an extraordinary 269 different players find the back of the net, with 1,115 total goals scored across 380 matches. This goal distribution created consistent opportunities for anytime goalscorer bets, particularly with reliable performers like Mohamed Salah (29 goals) and Alexander Isak (23 goals) delivering regular returns.

Key Statistics:

• Total goals: 1,115 (highest in recent Premier League history)
• Different goalscorers: 269 players
• Average goals per game: 2.93

Betting Strategy: Target consistent scorers from top clubs and emerging talents from mid-table teams. Last season showed that even players from relegated teams like Leicester’s Jamie Vardy (9 goals) provided value.

2. Hat-trick Scorer Market

The High-Risk, High-Reward Option

Hat-tricks remain rare gems in football betting, making them attractive for bettors seeking substantial returns. The 2024/25 season saw only Justin Kluivert and Erling Haaland manage two hat-tricks each, emphasizing both the difficulty and potential rewards of this market.

Key Statistics:

• Most hat-tricks: Kluivert & Haaland (2 each)
• Hat-trick frequency: Extremely rare events
• Best candidates: Elite strikers in form

Betting Strategy: Focus on prolific strikers facing weaker defenses, particularly in home fixtures. Haaland’s consistency makes him a perennial candidate, while emerging talents proved that mid-tier players can deliver unexpected value.

3. Player to Assist Market

The Overlooked Goldmine

With 810 credited assists from 271 different players last season, the assist market offers excellent diversity and value. Mohamed Salah led with 18 assists, while creative players like Jacob Murphy (11) and Bukayo Saka (10) provided consistent returns throughout the campaign.

Key Statistics:

• Total assists: 810 across the season
• Different assist providers: 271 players
• Top assisters: Salah (18), Murphy (11), Elanga (11)

Betting Strategy: Target creative midfielders and attacking fullbacks from possession-heavy teams. Players like Antonee Robinson (10 assists) from Fulham show that assist value exists beyond the traditional ‘Big Six’ clubs.

4. Shots on Target Market

Consistency Meets Value

Shot-based markets provide excellent value due to their frequency and predictability. Last season’s data showed clear leaders like Erling Haaland dominating shots, big chances, and Expected Goals metrics, while Mohamed Salah recorded the most touches in opposition penalty areas.

Key Statistics:

• Haaland led in shots and big chances
• Salah dominated penalty area touches
• High-scoring season created more shooting opportunities

Betting Strategy: Focus on strikers from attacking teams and players with high Expected Goals (xG) ratios. These markets often provide better odds than goalscorer bets while maintaining strong hit rates.

5. Both Teams to Score (BTTS)

The Season’s Most Reliable Market

The 2024/25 campaign was on track to become one of the highest-scoring Premier League seasons ever, with 2.88 goals per match in the first 100 fixtures. This offensive explosion made BTTS one of the most consistent betting markets throughout the season.

Key Statistics:

• Average goals per game: 2.93 (season total)
• High-scoring trend continued throughout campaign
• Most matches featured goals from both sides

Betting Strategy: Target fixtures involving attacking teams with defensive vulnerabilities. Mid-table clashes often provide excellent BTTS value, as both teams typically need to attack for points.

6. Combination Markets

Maximum Value, Maximum Excitement

Combo markets combining multiple outcomes offer enhanced odds and excitement. The 2024/25 season’s unpredictability, with 8% of matches settled by 90th-minute winners (a Premier League record), created perfect conditions for creative combination betting.

Popular Combinations:

• Player to score + Team to win
• Both teams to score + Over 2.5 goals
• Player to assist + Team to score 2+ goals
• Cards + Goals combinations

Betting Strategy: Combine high-probability events with complementary outcomes. For example, pairing a reliable goalscorer with their team’s victory often provides better odds than backing them separately.

Late Goals Market: The 2025/26 Game Changer

Record-Breaking Drama

The most striking statistic from 2024/25 was that 8% of matches were settled by goals scored in the 90th minute or later – the highest percentage in Premier League history. This trend suggests that late goal markets will offer exceptional value in the upcoming season.

Betting Opportunities:

• Goal to be scored in 90+ minutes
• Late winner markets
• Dramatic comeback specials

Strategy: The data suggests teams are increasingly capable of late drama, making these markets more valuable than their odds suggest.